Next year we shall once again see Nokia smartphones in the
wild. The not so surprising news comes from the Finnish company itself, through
a slide featured in its investor-focused presentation at the Capital Markets
Day event. You can see the relevant slide in the image below, and in it the
confirmation for Nokia's return to the smartphone world.
That is, at least as a brand. Nokia the company isn't really
going to produce any of the future Nokia-branded devices, it will just act as
the owner of the brand and patents, and it will oversee the creation of the new
phones. Actually making those will be HMD, a new entity created earlier this
year, which will pair Nokia's brand, patents, and oversight, with Foxconn's
R&D and manufacturing prowess.
HMD has a ten-year exclusive agreement for using the Nokia
brand on mobile phones, and it will pour a minimum of €500 million in marketing
in the first three years in which it's going to sell those handsets.
According to past information, Nokia's first new Android
smartphones should be released in the second quarter of next year. That means
they could very well be unveiled at MWC in February, during Nokia CEO Rajeev Suri's keynote address. Then again, other rumors have said the unveiling would
happen before the end of 2016, so we'll have to wait and see what happens.
Anyway, it looks like 2017 will be the year of Nokia's comeback in the
smartphone space.
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